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- Title
Xtep: Winning Young Chinese Consumers in Less Developed Cities.
- Authors
Luk, Sherriff T. K.; Chen, Ivy S. N.; Chi Hong
- Abstract
The article presents a case study describing how Xtep, a Chinese sportswear brand, succeeded in building a strong position in second and third tier cities. The topics discussed include development of second and third tier cities in China, information on Chinese sportswear industry, and pricing and marketing of sportswear.
- Subjects
CHINA; XTEP International Holdings Ltd.; SPORTSWEAR industry; CITIES &; towns; SPORTSWEAR; MARKETING; CLOTHING sales &; prices
- Publication
Asian Case Research Journal, 2014, Vol 18, Issue 1, p81
- ISSN
0218-9275
- Publication type
Article
- DOI
10.1142/S0218927514500047