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- Title
ISSUES RELATED TO SOCIAL NETWORK ADVERTISING.
- Authors
CHIŢU, I. B.; TECĂU, A. S.
- Abstract
The promotional activity is currently marked by major transformations due to the coming out and extremely fast development of certain new media of promotion much more suitable for the interaction with consumers, much more appropriate in developing long term relationships with them as compared to classic media. The most edifying example is the Internet with all that it provides, becoming an important part of everyone's everyday life. Within the Internet, the social networking is constantly developing, becoming increasingly important
- Subjects
ONLINE social networks; INTERNET &; ethics; INTERNET users -- Social aspects; COMMUNICATION &; society; FACEBOOK (Web resource); DIGITAL communications
- Publication
Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2012, Vol 5, Issue 1, p31
- ISSN
2065-2194
- Publication type
Article