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- Title
ARE HOUSING DEVELOPERS READY FOR INNOVATION? THE CASE FOR A NEW HOUSING DELIVERY SYSTEM IN MALAYSIA.
- Authors
YUSOF, NOR'AINI; SIBLY, SUFARDY; OSMAN, ZULKIFLI
- Abstract
This paper investigates the readiness level of housing developers in Malaysia to adopt a new housing system known as the Build-Then-Sell (BTS) system. We examine whether a firm's characteristics influence its readiness to adopt. We constructed a BTS readiness index, which comprises innovativeness, optimism, discomfort, and insecurity dimensions. We carried out a face-to-face survey with 246 developers in Malaysia's major cities and received a 48.8% response. The data were analyzed using descriptive analysis, factor analysis and correlation analysis. We found that housing developers are partially ready to implement the BTS system, with a slightly high level of optimism and a high level of insecurity. However, there was a very weak relationship between BTS readiness (e.g. optimism and insecurity) and a firm's characteristics (e.g. type of ownership, firm size, age, and land bank). The paper ends by providing some explanations for the results.
- Subjects
MALAYSIA; HOUSING developers; HOUSING; OPTIMISM; SECURITY (Psychology)
- Publication
International Journal of Innovation & Technology Management, 2012, Vol 9, Issue 6, p-1
- ISSN
0219-8770
- Publication type
Article
- DOI
10.1142/S0219877012500423