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- Title
CLASSIFICATION OF CAR EMBLEMS.
- Authors
Dömötör, Csaba
- Abstract
This article organizes the motifs found in the logos of the automotive industry representatives and presents their role in the brand image. It covers the differences in meaning between the logo and the emblem, describes the main aspects of the design and presents the messages conveyed by the dominant graphic elements. Categorization is based on the defining symbols of the emblems.
- Subjects
AUTOMOBILE industry; LOGOS (Symbols); BRAND image; GRAPHIC arts; BRANDING (Marketing)
- Publication
Multidiszciplináris Tudományok, 2020, Vol 10, Issue 3, p96
- ISSN
2062-9737
- Publication type
Article
- DOI
10.35925/j.multi.2020.3.11