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Choice and the Internet: From Clickstream to Research Stream.
- Published in:
- Marketing Letters, 2002, v. 13, n. 3, p. 245, doi. 10.1023/A:1020231107662
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- Article
When Worlds Collide: The Implications of Panel Data-Based Choice Models for Consumer Behavior.
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- Marketing Letters, 1994, v. 5, n. 4, p. 383, doi. 10.1007/BF00999212
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- Article
Identifying Multiple Preference Segments from Own- and Cross-Price Elasticities.
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- Marketing Letters, 1993, v. 4, n. 1, p. 5, doi. 10.1007/BF00994183
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- Publication type:
- Article
Effects of Income Distribution Changes on Assortment Size in the Mainstream Grocery Channel.
- Published in:
- Management Science, 2021, v. 67, n. 9, p. 5878, doi. 10.1287/mnsc.2020.3785
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- Article
The Role of Internal Reference Points in the Category Purchase Decision.
- Published in:
- Journal of Consumer Research, 1999, v. 26, n. 2, p. 128, doi. 10.1086/209555
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- Article
Click Here for Interact Insight: Advances in Clickstream Data Analysis in Marketing.
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- Journal of Interactive Marketing, 2009, v. 23, n. 1, p. 35, doi. 10.1016/j.intmar.2008.10.004
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- Article
Improving the diagnosis and prediction of customer churn: A heterogeneous hazard modeling approach.
- Published in:
- Journal of Interactive Marketing, 2006, v. 20, n. 3/4, p. 16, doi. 10.1002/dir.20064
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- Publication type:
- Article
Modeling Indirect Effects of Paid Search Advertising: Which Keywords Lead to More Future Visits?
- Published in:
- Marketing Science, 2011, v. 30, n. 4, p. 646, doi. 10.1287/mksc.1110.0635
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- Publication type:
- Article
A Decision Support System for Planning Manufacturers' Sales Promotion Calendars.
- Published in:
- Marketing Science, 1999, v. 18, n. 3, p. 274, doi. 10.1287/mksc.18.3.274
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- Article
A TWO-STATE MODEL OF PURCHASE INCIDENCE AND BRAND CHOICE.
- Published in:
- Marketing Science, 1991, v. 10, n. 1, p. 24, doi. 10.1287/mksc.10.1.24
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- Publication type:
- Article
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 375, doi. 10.1509/jmr.13.0277
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- Publication type:
- Article
A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2012, v. 49, n. 3, p. 306, doi. 10.1509/jmr.10.0354
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- Publication type:
- Article
From Generic to Branded: A Model of Spillover in Paid Search Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2011, v. 48, n. 1, p. 87, doi. 10.1509/jmkr.48.1.87
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- Publication type:
- Article
Determining Influential Users in Internet Social Networks.
- Published in:
- Journal of Marketing Research (JMR), 2010, v. 47, n. 4, p. 643, doi. 10.1509/jmkr.47.4.643
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- Article
Distribution Intensity and New Car Choice.
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- Journal of Marketing Research (JMR), 2008, v. 45, n. 4, p. 473, doi. 10.1509/jmkr.45.4.473
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- Publication type:
- Article
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 5, p. 90, doi. 10.1509/jmkg.73.5.90
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- Publication type:
- Article
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 3, p. 306, doi. 10.1509/jmkr.41.3.306.35985
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- Publication type:
- Article
A Model of Web Site Browsing Behavior Estimated on Clickstream Data.
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- Journal of Marketing Research (JMR), 2003, v. 40, n. 3, p. 249, doi. 10.1509/jmkr.40.3.249.19241
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- Article
Determining Segmentation in Sales Response Across Consumer Purchase Behaviors.
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- Journal of Marketing Research (JMR), 1998, v. 35, n. 2, p. 189, doi. 10.2307/3151847
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- Article
A Relationship Between Market Share Elasticities and Brand Switching Probabilities.
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- Journal of Marketing Research (JMR), 1998, v. 35, n. 1, p. 99, doi. 10.2307/3151933
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- Article
Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data.
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- Journal of Marketing Research (JMR), 1995, v. 32, n. 3, p. 255, doi. 10.2307/3151979
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- Article
A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior.
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- Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 66, doi. 10.2307/3152111
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- Publication type:
- Article
Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach.
- Published in:
- Journal of Marketing Research (JMR), 1992, v. 29, n. 2, p. 201, doi. 10.2307/3172570
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- Publication type:
- Article
Determining Interbrand Substitutability Through Survey Measurement of Consumer Preference Structures.
- Published in:
- Journal of Marketing Research (JMR), 1991, v. 28, n. 1, p. 58, doi. 10.2307/3172726
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- Article