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- Title
Evaluation of Conjoint Analysis Results: A Comparison of Methods.
- Authors
Acito, Franklin; Jain, Arun K.
- Abstract
Three methods for evaluating conjoint analysis results are described and compared. Each of the methods is applied to a data base that involved three separate conjoint analysis tasks for 249 respondents.
- Subjects
CONJOINT analysis; DATA analysis; CONSUMER preferences; STATISTICAL correlation; ESTIMATION theory; MARKETING research; INTERVIEWING; PRODUCT attributes; HEALTH maintenance organization medical offices; ALGORITHMS; SOCIAL science methodology
- Publication
Journal of Marketing Research (JMR), 1980, Vol 17, Issue 1, p106
- ISSN
0022-2437
- Publication type
Article
- DOI
10.2307/3151124