Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitlePREDICTION TECHNIQUES FOR MARKETING PLANNERS.AuthorsRobinson, Patrick J.AbstractThis article presents a review of the book "Prediction Techniques for Marketing Planners," by Colin Pearce.SubjectsPREDICTION Techniques for Marketing Planners (Book); PEARCE, Colin; MARKETING; NONFICTIONPublicationJournal of Marketing Research (JMR), 1974, Vol 11, Issue 3, p349ISSN0022-2437Publication typeBook ReviewDOI10.1177/002224377401100331