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- Title
USAGE OF CHATBOT AS A NEW DIGITAL COMMUNICATION TOOL FOR CUSTOMER SUPPORT: A CASE STUDY ON BANGLALINK<sup>TM</sup>.
- Authors
Alam, Rezwanul; Islam, Md. Aminul; Khan, Arifur Rahman
- Abstract
The article highlights the telecommunication service provider in Bangladesh, Banglalink which lauched their ChatBot system called "MITA." Topics include the use of Artificial intelligence and integrated 24/7 virtual assistant that enable customers to get their necessary customer supports through Facebook Messenger.
- Subjects
BANGLADESH; CHATBOTS; BANGLALINK (Company); ARTIFICIAL intelligence; TELECOMMUNICATION
- Publication
Independent Business Review, 2019, Vol 12, p31
- ISSN
1996-3572
- Publication type
Article