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- Title
Türkiye’de e-ticaret difüzyon patikası: Ajan bazlı modelleme.
- Authors
Fikirli, Özlem; Şahin, Hasan
- Abstract
While the digitalization process creates social change by affecting society, it also provides the evolution of economic life to a new dimension. One of the important developments accelerating digital transformation is the emergence of the internet. The emergence of the internet network at the global level has brought the concept of e-commerce with it. The aim of this study is to determine the shape and dynamics of the e-commerce diffusion path among consumers in Turkey. A hybrid model consisting of agent-based modeling and econometric methods is used in the study. According to findings, in addition to demographic and household characteristics, social culture and family culture that emerged on the basis of information diffusion processes are decisive in the adaptation of individuals to e-commerce. The e-commerce diffusion path in Turkey has an S-shape. Reducing the perceived transaction cost of e-commerce and supporting the use of the internet accelerates the transition to e-commerce, resulting in a steeper diffusion path.
- Subjects
DIFFUSION of innovations; SIMULATION methods &; models; ELECTRONIC commerce
- Publication
Journal of Economics & Administrative Sciences / Afyon Kocatepe Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2023, Vol 25, Issue 2, p265
- ISSN
1302-1966
- Publication type
Article
- DOI
10.33707/akuiibfd.1291794