We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Unsustainable Supply Chains: Using "The Story of Stuff" in the Business Classroom.
- Authors
Shambu, Girish
- Abstract
This paper proposes that the 2007 web video "The Story of Stuff" by Annie Leonard can be used to introduce students to a rich interconnected view of a supply chain while at the same time infusing this view with a deep sustainability consciousness and a critical edge. Specifically, four aspects of the supply chain can be addressed with the use of this video: the role of multiple functional areas (such as accounting, marketing and product design) in the supply chain; the various stages of the supply chain and the actions that take place at each stage; the use of a "triple bottom line" approach; and calling into question the universal business imperative of "unlimited growth."
- Subjects
STREAMING video &; television; LEONARD, Annie; SUPPLY chains; PRODUCT life cycle; SUSTAINABILITY
- Publication
Proceedings of the Northeast Business & Economics Association, 2011, p436
- ISSN
1936-203X
- Publication type
Article