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- Title
Facebook Fundraising: LCT Raises Money, Profile with Chase Community Giving.
- Authors
Clarke-Roland, Quina
- Abstract
The article focuses on the effective use of facebook and other social media in fund raising for theatres and other nonprofit organizations. It mentions that the Chase Community Giving competition through facebook, enabled Lexington Children's Theatre (LCT) to become one of the charities to win 25,000 dollars. LCT development director Maggie Morris notes that engaging and interacting with the fans in the campaign does not just increase the organization's fundraising but also gain more friends.
- Subjects
FUNDRAISING; NONPROFIT organization finance; SOCIAL media; ONLINE social networks; FINANCING of charities; MORRIS, Maggie; COMPUTER network resources
- Publication
Southern Theatre, 2010, Vol 51, Issue 4, p11
- ISSN
0584-4738
- Publication type
Article