Found: 49
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An Ecological Niche Theory Approach to the Measurement of Brand Competition.
- Published in:
- Marketing Letters, 1990, v. 1, n. 3, p. 267, doi. 10.1007/BF00640803
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- Publication type:
- Article
To Delete or to Keep: Effects of Data Request Frames on Consumers’ Willingness to Share Their Personal Information.
- Published in:
- Advances in Consumer Research, 2020, v. 48, p. 474
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- Publication type:
- Article
Historical Perspectives on Funding Opportunities in Consumer Research.
- Published in:
- Advances in Consumer Research, 1991, v. 18, n. 1, p. 255
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- Publication type:
- Article
Fortune 500 Companies' Use of Twitter Communications: A Comparison between Product and Service Tweets.
- Published in:
- International Journal of Integrated Marketing Communications, 2013, v. 5, n. 2, p. 47
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- Publication type:
- Article
Changes in Consumer Willingness to Provide Information over the Last Decade: A Cohort Analysis.
- Published in:
- International Journal of Integrated Marketing Communications, 2012, v. 4, n. 2, p. 44
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- Publication type:
- Article
Oops, I Did It Again: What Students Need to Know About Managing Information in a Social Media World.
- Published in:
- Journal of Advertising Education, 2011, v. 15, n. 1, p. 59, doi. 10.1177/109804821101500109
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- Publication type:
- Article
Incorporating Privacy in Advertising Education: A Multichannel and Multiple Public Perspective.
- Published in:
- Journal of Advertising Education, 2008, v. 12, n. 2, p. 8, doi. 10.1177/109804820801200205
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- Publication type:
- Article
Talking to Ourselves: A Dialogical Exploration of Consumption Experiences.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 1, p. 176, doi. 10.1086/650000
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- Publication type:
- Article
A Magazine Taxonomy Based on Customer Overlap.
- Published in:
- Journal of the Academy of Marketing Science, 1994, v. 22, n. 2, p. 170, doi. 10.1177/0092070394222006
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- Publication type:
- Article
A Mixed-Method Approach for Developing Market Segmentation Typologies in the Sports Industry.
- Published in:
- Sport Marketing Quarterly, 2006, v. 15, n. 1, p. 29
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- Publication type:
- Article
Motivational Factors for Evaluating Sport Spectator and Participant Markets.
- Published in:
- Sport Marketing Quarterly, 2002, v. 11, n. 2, p. 100
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- Publication type:
- Article
Impact of Unmet Privacy Expectations Across Information, Time, and Space: Evidence from Four Countries.
- Published in:
- Journal of Interactive Marketing, 2022, v. 57, n. 2, p. 278, doi. 10.1177/10949968221087265
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- Publication type:
- Article
Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension.
- Published in:
- Journal of Interactive Marketing, 2021, v. 56, p. 137, doi. 10.1016/j.intmar.2021.03.001
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- Publication type:
- Article
A New Information Lens: The Self-concept and Exchange Context as a Means to Understand Information Sensitivity of Anonymous and Personal Identifying Information.
- Published in:
- Journal of Interactive Marketing, 2018, v. 42, p. 46, doi. 10.1016/j.intmar.2018.01.004
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- Publication type:
- Article
Online Personal Branding: Processes, Challenges, and Implications.
- Published in:
- Journal of Interactive Marketing, 2011, v. 25, n. 1, p. 37, doi. 10.1016/j.intmar.2010.09.002
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- Publication type:
- Article
Information Privacy Research: Framework for Integrating Multiple Publics, Information Channels, and Responses.
- Published in:
- Journal of Interactive Marketing, 2009, v. 23, n. 2, p. 191, doi. 10.1016/j.intmar.2009.02.007
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- Publication type:
- Article
STRATEGIES FOR REDUCING ONLINE PRIVACY RISKS: WHY CONSUMERS READ (OR DON'T READ) ONLINE PRIVACY NOTICES.
- Published in:
- Journal of Interactive Marketing, 2004, v. 18, n. 3, p. 15, doi. 10.1002/dir.20009
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- Publication type:
- Article
TRUST AND CONCERN IN CONSUMERS' PERCEPTIONS OF MARKETING INFORMATION MANAGEMENT PRACTICES.
- Published in:
- Journal of Interactive Marketing, 1999, v. 13, n. 1, p. 5, doi. 10.1002/(SICI)1520-6653(199924)13:1<5::AID-DIR2>3.0.CO;2-9
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- Publication type:
- Article
The Marketers' Prismatic Palette: A Review of Color Research and Future Directions.
- Published in:
- Psychology & Marketing, 2013, v. 30, n. 2, p. 187, doi. 10.1002/mar.20597
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- Publication type:
- Article
Price? Quality? Or Sustainability? Segmenting by Disposition Toward Self-other Tradeoffs Predicts Consumers' Sustainable Decision-Making.
- Published in:
- Journal of Business Ethics, 2021, v. 172, n. 2, p. 361, doi. 10.1007/s10551-020-04478-5
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- Publication type:
- Article
An International Marketing Application of Outlier Analysis for Structural Equations: A Methodological Note.
- Published in:
- Journal of International Marketing, 1995, v. 3, n. 1, p. 45, doi. 10.1177/1069031X9500300104
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- Publication type:
- Article
Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses.
- Published in:
- Journal of Marketing Education, 2010, v. 32, n. 2, p. 224, doi. 10.1177/0273475309360164
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- Publication type:
- Article
Optimizing the Future of Innovative Technologies and Infinite Data.
- Published in:
- 2019
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- Publication type:
- Editorial
Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil.
- Published in:
- Journal of Public Policy & Marketing, 2017, v. 36, n. 1, p. 79, doi. 10.1509/jppm.15.159
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- Publication type:
- Article
Mindfulness: Its Transformative Potential for Consumer, Societal, and Environmental Well-Being.
- Published in:
- Journal of Public Policy & Marketing, 2016, v. 35, n. 2, p. 198, doi. 10.1509/jppm.15.139
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- Publication type:
- Article
Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retail Price and Market Structure: Implications for Consumer Welfare.
- Published in:
- Journal of Public Policy & Marketing, 2013, v. 32, n. 2, p. 239, doi. 10.1509/jppm.12.129
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- Publication type:
- Article
Mindfulness: A Long-Term Solution for Mindless Eating by College Students.
- Published in:
- Journal of Public Policy & Marketing, 2013, v. 32, n. 2, p. 173, doi. 10.1509/jppm.11.008
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- Publication type:
- Article
Are There Differences Between Consumers' and Marketers' Privacy Expectations? A Segment- and Technology-Level Analysis.
- Published in:
- Journal of Public Policy & Marketing, 2010, v. 29, n. 1, p. 138, doi. 10.1509/jppm.29.1.138
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- Publication type:
- Article
Toward a Framework for Assessing Covert Marketing Practices.
- Published in:
- Journal of Public Policy & Marketing, 2008, v. 27, n. 1, p. 57, doi. 10.1509/jppm.27.1.57
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- Publication type:
- Article
A Longitudinal Assessment of Online Privacy Notice Readability.
- Published in:
- Journal of Public Policy & Marketing, 2006, v. 25, n. 2, p. 238, doi. 10.1509/jppm.25.2.238
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- Publication type:
- Article
Consumer Privacy and Name Removal Across Direct Marketing Channels: Exploring Opt-In and Opt-Out Alternatives.
- Published in:
- Journal of Public Policy & Marketing, 2000, v. 19, n. 2, p. 238, doi. 10.1509/jppm.19.2.238.17136
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- Publication type:
- Article
Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue.
- Published in:
- Journal of Public Policy & Marketing, 2000, v. 19, n. 1, p. 1, doi. 10.1509/jppm.19.1.1.16934
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- Publication type:
- Article
Consumer Participation in Mailing Lists: A Field Experiment.
- Published in:
- Journal of Public Policy & Marketing, 1997, v. 16, n. 2, p. 298
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- Publication type:
- Article
Environmental Organization Alliance Relationships Within and Across Nonprofit, Business, and Government Sectors.
- Published in:
- Journal of Public Policy & Marketing, 1996, v. 15, n. 2, p. 203
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- Publication type:
- Article
Direct Mail Privacy-Efficiency Trade-offs Within an Implied Social Contract Framework.
- Published in:
- Journal of Public Policy & Marketing, 1993, v. 12, n. 2, p. 206
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- Publication type:
- Article
A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases.
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- Journal of Public Policy & Marketing, 1992, v. 11, n. 2, p. 90
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- Publication type:
- Article
Avoiding Misuse of New Information Technologies: Legal and Societal Considerations.
- Published in:
- Journal of Marketing, 1994, v. 58, n. 1, p. 98, doi. 10.1177/002224299405800108
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- Publication type:
- Article
Investigating Internet Channel Opportunities And Challenges: Managers' Experiences Across Five Industries.
- Published in:
- Journal of Managerial Issues, 2003, v. 15, n. 4, p. 467
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- Publication type:
- Article
Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions.
- Published in:
- Journal of Consumer Affairs, 2023, v. 57, n. 2, p. 699, doi. 10.1111/joca.12542
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- Publication type:
- Article
An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction.
- Published in:
- Journal of Consumer Affairs, 2023, v. 57, n. 2, p. 821, doi. 10.1111/joca.12509
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- Publication type:
- Article
Reducing information asymmetry and increasing health value co‐creation in a rural healthcare context.
- Published in:
- Journal of Consumer Affairs, 2022, v. 56, n. 2, p. 512, doi. 10.1111/joca.12447
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- Publication type:
- Article
Connecting with the future: The role of science fiction movies in helping consumers understand privacy‐technology trade‐offs.
- Published in:
- Journal of Consumer Affairs, 2021, v. 55, n. 3, p. 737, doi. 10.1111/joca.12366
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- Publication type:
- Article
Quantification of Self in Third‐Party‐Administered Wellness Programs: The Impact of Perceived Self‐Empowerment.
- Published in:
- Journal of Consumer Affairs, 2020, v. 54, n. 1, p. 159, doi. 10.1111/joca.12250
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- Publication type:
- Article
Development of a Value Co‐Creation Wellness Model: The Role of Physicians and Digital Information Seeking on Health Behaviors and Health Outcomes.
- Published in:
- Journal of Consumer Affairs, 2018, v. 52, n. 3, p. 562, doi. 10.1111/joca.12176
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- Publication type:
- Article
Information Sensitivity Typology: Mapping the Degree and Type of Risk Consumers Perceive in Personal Data Sharing.
- Published in:
- Journal of Consumer Affairs, 2017, v. 51, n. 1, p. 133, doi. 10.1111/joca.12111
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- Publication type:
- Article
The Viability of Removing Personal Information from Online White Page Directories: Are Consumer Perceptions Aligned with Reality?
- Published in:
- Journal of Consumer Affairs, 2012, v. 46, n. 2, p. 345, doi. 10.1111/j.1745-6606.2012.01227.x
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- Publication type:
- Article
Toward an Understanding of the Online Consumer's Risky Behavior and Protection Practices.
- Published in:
- Journal of Consumer Affairs, 2009, v. 43, n. 3, p. 449, doi. 10.1111/j.1745-6606.2009.01148.x
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- Publication type:
- Article
Consumers' Protection of Online Privacy and Identity.
- Published in:
- Journal of Consumer Affairs, 2004, v. 38, n. 2, p. 217, doi. 10.1111/j.1745-6606.2004.tb00865.x
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- Publication type:
- Article
How Well Do Consumers Protect Themselves from Identity Theft?
- Published in:
- Journal of Consumer Affairs, 2003, v. 37, n. 2, p. 388, doi. 10.1111/j.1745-6606.2003.tb00459.x
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- Publication type:
- Article