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- Title
THE MASTER SETTLEMENT AGREEMENT AND VISUAL IMAGERY OF CIGARETTE ADVERTISING IN TWO POPULAR YOUTH MAGAZINES.
- Authors
Yongjun Sung; Hennink-Kaminski, Heidi I.
- Abstract
While the 1998 Master Settlement Agreement (MSA) between tobacco companies and forty-six states banned targeting youth through advertising and promotions, it did not designate specific visual imagery restrictions for magazine advertisements. While several studies have examined the MSA's effect on cigarette advertising expenditures in magazines and exposure of youth to such advertisements, this study provides a descriptive account of changes in the visually oriented content of cigarette advertisements in two popular youth magazines before and after the MSA.
- Subjects
ADVERTISING &; youth; MAGAZINE advertising; TARGET marketing; CIGARETTE industry; CIGARETTE advertising; PSYCHOLOGY
- Publication
Journalism & Mass Communication Quarterly, 2008, Vol 85, Issue 2, p331
- ISSN
1077-6990
- Publication type
Article
- DOI
10.1177/107769900808500207