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- Title
Ecological Engineering for Rice Insect Pest Management: The Need to Communicate Widely, Improve Farmers' Ecological Literacy and Policy Reforms to Sustain Adoption.
- Authors
Heong, Kong-Luen; Lu, Zhong-Xian; Chien, Ho-Van; Escalada, Monina; Settele, Josef; Zhu, Zeng-Rong; Cheng, Jia-An
- Abstract
Ecological engineering (EE) involves the design and management of human systems based on ecological principles to maximize ecosystem services and minimize external inputs. Pest management strategies have been developed but farmer adoption is lacking and unsustainable. EE practices need to be socially acceptable and it requires shifts in social norms of rice farmers. In many countries where pesticides are being marketed as "fast moving consumer goods" (FMCG) it is a big challenge to shift farmers' loss-averse attitudes. Reforms in pesticide marketing policies are required. An entertainment education TV series was able to reach wider audience to improve farmers' ecological literacy, shifting beliefs and practices. To sustain adoption of ecologically based practices organizational structures, incentives systems and communication strategies to support the new norms and practices are needed.
- Subjects
ECOLOGICAL engineering; ENVIRONMENTAL literacy; PEST control; INSECT pests; FAST moving consumer goods; RICE farming
- Publication
Agronomy, 2021, Vol 11, Issue 11, p2208
- ISSN
2073-4395
- Publication type
Article
- DOI
10.3390/agronomy11112208