Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleThe Role of Integrated Marketing Communication On Consumer Decision-Making Process.AuthorsPuspanathan, Clarence Anthony; Ewe Yi Wen; Lee Ke Ni; Lee Tze Hui; Lee Xue YeeSubjectsINTEGRATED marketing; CONSUMERS; DECISION making; ADVERTISING; PUBLIC relationsPublicationSains Insani, 2021, Vol 6, Issue 1, p173ISSN0127-7871Publication typeArticleDOI10.33102/sainsinsani.vol6no1.210