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- Title
THE BENEFIT OF GEO-BRANDING IN A RURAL GEOTOURISM DESTINATION: ISFAHAN, IRAN.
- Authors
SHAFIEI, Zahed; FARSANI, Neda Torabi; ABDOLLAHPOUR, Maryam
- Abstract
Rural centres are among the most important of those which have affected world tourism trends. The increase in short-term trips has made these territories one of the main tourism destinations. In today's competitive world, a targeted effort is necessary to brand all products and services to compete for tourist attraction. It is noteworthy that, until this time (2016) 120 villages have been considered as rural destinations for the target of tourism markets in Iran, and therefore, it can be said that the existence of a particular brand is an encouraging and effective factor to attract tourists to rural areas. The Delphi technique is used to determine the benefits of making and managing a tourism brand for desert villages which are geotourism destinations in Isfahan, Iran. Analysis of the data summarized thirteen benefits of geo-branding for rural areas.
- Subjects
ISFAHAN (Iran); BRANDING (Marketing); TOURISM marketing; GEOTOURISM; TOURIST attractions; DELPHI method
- Publication
GeoJournal of Tourism & Geosites, 2017, Vol 19, Issue 1, p96
- ISSN
2065-0817
- Publication type
Article