We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Media Discourse as a Research and Media Educational Problem: Approaches and Scientific Schools.
- Authors
Shesterina, Alla; Kaminskaya, Tatyana; Zvereva, Ekaterina
- Abstract
The article provides an overview of scientific approaches to interpreting the concept of discourse in order to identify research trends and clarify the interpretation of the concept of “mass media discourse”. By specifying this concept, the authors of the article identify its essential features: scale – presence in all top mass media, large response and coverage in social media, involvement of public opinion leaders (experts) in the topic of discourse; duration – at least a year; thematic versatility – the presence of thematic branches – “sub-discourses”; ideological nature and impact on society – the presence of ideas and the promotion of a certain kind of values that can influence public consciousness. Attention is focused on the concept of dominant media discourse, approaches that study this phenomenon are systematized. With the development of digital formats and the involvement of a large number of people in online communication, mass media discourses play a decisive role in the formation of society’s values, influence the choice of activity trajectories of the masses and often have a mobilization character. Identification of the dominant mass media discourse with its themes, speech techniques and transmission of values will make it possible to describe the current state of society. In the article, studies of mass media discourse are grouped according to three bases: mass media discourse with reference to the region; mass media discourse as a phenomenon and object of research; mass media discourse of individual events. The authors of the article propose to connect the theory of media discourse with educational practices: both specialists in the field of media and their audience, comprehending the type of mass media discourse and its components, can analyze the situation in society through the prism of this phenomenon. The material included more than 100 scientific publications in specialized journals and on the websites of scientific schools related to the study of media discourses.
- Subjects
MEDIA literacy; SOCIAL media; SOCIAL impact; MASS media; DISCOURSE analysis
- Publication
Media Education / Mediaobrazovanie, 2024, Vol 20, Issue 3, p519
- ISSN
1994-4160
- Publication type
Article
- DOI
10.13187/me.2024.3.519