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- Title
COMMODIFICATION OF COLLEGE ATHLETES' NAME, IMAGE, AND LIKENESS.
- Authors
WALSH, MCKENNA
- Abstract
How should college athletes be paid for the use of their name, image, and likeness? An important scholarly debate has arisen around issues ranging from ethics to antitrust, but little work has previously addressed the inherent concerns relating to commodification of NIL. This Article seeks to fill that void by examining the potential consequences of commodifying NIL. In so doing, the Article ventures into uncharted territory: there is no clear answer to the question of how to balance the unique qualities of amateur athletics with the right of college athletes to be paid for something that belongs to them. With state legislation governing the use of NIL likely forthcoming, this Article seeks to examine the repercussions of the commodification of NIL.
- Subjects
COMMODIFICATION; COLLEGE athletes' salaries; AMATEUR sports; COLLEGE athletes; ANTITRUST law; COLLEGE sports ethics
- Publication
Creighton Law Review, 2021, Vol 55, Issue 1, p79
- ISSN
0011-1155
- Publication type
Article