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- Title
HEALTH CARE MARKETING ABSTRACTS.
- Authors
Robinson, Larry; Hayes, Thomas J.; Wong, John; Lewis, Cathy; Paul, Terry
- Abstract
The article presents abstracts of some previously published papers on health care marketing. Abstracts are provided for the articles "The "Business" Metaphor in the Delivery of Human Services," by R. Melito, published in a 1982 issue of the journal "Psychiatry," and "A Political Economic Theory of the Dental Care Market," by J. Lipscomb and C.W. Douglass, from the July 1982 issue of the "American Journal of Public Health," about a theory of the dental care market.
- Subjects
MEDICAL care; MARKETING; HUMAN services; DENTAL care; PUBLIC health; PROFESSIONALISM
- Publication
Journal of Health Care Marketing, 1983, Vol 3, Issue 4, p73
- ISSN
0737-3252
- Publication type
Abstract