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- Title
Ready-to-Use Templates for Requesting Customer Reviews.
- Authors
Martin, Ben 'The Word Butler'
- Abstract
Nine out of ten people read reviews online before making a purchase (1). Eight out of ten people trust online reviews as much as personal recommendations (1). Google is the most popular review platform with 6 out of 10 people using it to read reviews (1). Your response matters - 97% of people who read reviews also read the business' response (1). Reviews also impact Google search results (2). Google trusts the power of word-of-mouth marketing. It factors in the quantity and quality of reviews to evaluate the search position. When you enter a local search term into Google (like "sports physio"), three main factors will affect the ranking of each site displayed: Relevance; Distance; Prominence. Reviews fall into the category of prominence. A sports physio with many highly rated reviews is likely to outrank a closer local competitor if they have fewer, less positive ratings and reviews. With all this in mind we've put together some practical resources to help you to encourage customer reviews.
- Subjects
PHYSICAL therapy; SOCIAL media; CONSUMER attitudes; CUSTOMER satisfaction
- Publication
Co-Kinetic Journal, 2022, Issue 94, p48
- ISSN
2397-138X
- Publication type
Article