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A Fertile Field for Service Research.
- Published in:
- Journal of Service Research, 2007, v. 10, n. 2, p. 111, doi. 10.1177/1094670507306682
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- Article
Psychological Implications of Customer Participation in Co-Production.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 1, p. 14, doi. 10.1509/jmkg.67.1.14.18592
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- Publication type:
- Article
Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm.
- Published in:
- Journal of Marketing, 2002, v. 66, n. 2, p. 83, doi. 10.1509/jmkg.66.2.83.18476
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- Publication type:
- Article
Enhancing Memory of Television Commercials Through Message Spacing.
- Published in:
- Journal of Marketing Research (JMR), 1994, v. 31, n. 3, p. 384, doi. 10.2307/3152225
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- Publication type:
- Article