Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleADVERTISING, Fourth Edition (Book Review).AuthorsGordon, Gay G.; Pisani, Joseph R.AbstractThe article reviews the book "Advertising," by Albert Wesley Frey and Jean C. Halterman.SubjectsADVERTISING (Book); FREY, Albert Wesley; HALTERMAN, Jean C.; ADVERTISING; NONFICTIONPublicationJournal of Marketing, 1971, Vol 35, Issue 3, p117ISSN0022-2429Publication typeBook Review