Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.Title6. COSTS AND EFFICIENCY.AuthorsSmith, G. C.; Codner, Bernard; Regan, William J.; Shaw, Steven J.; Savage, Job K.; Clewett, Robert L.AbstractThe article presents a section of abstracts related to marketing. They include "Power Market Fuel Rivalry to Increase," "Cigarette Marketing during the Lung-Cancer Crisis," and "Theories of Consumer's Behaviour: A Cynical View."SubjectsMARKETING; FUEL; MARKETING of cigarettes; CONSUMER behaviorPublicationJournal of Marketing, 1961, Vol 25, Issue 6, p91ISSN0022-2429Publication typeAbstract