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THE QUESTION OF THE "REGRESSION" FALLACY.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 420, doi. 10.2307/1247412
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- Article
VI. PROCEDURAL AND MISCELLANEOUS DEVELOPMENTS.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 461
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- Article
III. REGULATION OF PRICE COMPETITION.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 459
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- Article
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 461
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- Article
II. REGULATION OF PRODUCT CHARACTERISTICS.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 459
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- Article
I. REGULATION OF MONOPOLISTIC METHODS.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 456
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- Publication type:
- Article
33. UNCLASSIFIED.
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- 1959
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- Abstract
29. THEORY OF MARKETING.
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- 1959
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- Abstract
32. WHOLESALING.
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- 1959
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- Abstract
28. TEACHING OF MARKETING.
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- 1959
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- Abstract
26. STATISTICAL DATA.
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- 1959
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- Abstract
21. RETAILING.
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- 1959
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- Abstract
23. SALES MANAGEMENT AND SALESMANSHIP.
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- 1959
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- Abstract
20. RESEARCH AND RESEARCH TECHNIQUES.
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- 1959
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- Abstract
18. PRICES AND POLICIES.
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- 1959
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- Abstract
16. MARKETING OF SPECIFIC GOODS AND SERVICES.
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- 1959
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- Abstract
17. MERCHANDISING.
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- 1959
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- Abstract
15. MANAGERIAL ORGANIZATION OF MARKETING ACTIVITIES.
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- 1959
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- Abstract
14. MANAGERIAL CONTROL.
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- 1959
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- Abstract
13. INTEGRATION.
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- 1959
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- Abstract
10. GENERAL MARKETING STUDIES.
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- 1959
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- Abstract
9. FOREIGN MARKETING.
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- 1959
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- Abstract
8. FINANCING.
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- 1959
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- Abstract
7. CUSTOMER ANALYSIS.
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- 1959
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- Abstract
6. COSTS AND EFFICIENCY.
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- 1959
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- Abstract
4. BUYING AND PURCHASING.
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- 1959
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- Abstract
2. AREA ANALYSIS.
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- 1959
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- Abstract
1. ADVERTISING.
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- 1959
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- Abstract
EFFECTIVE PUBLIC RELATIONS.
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- 1959
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- Publication type:
- Book Review
MANAGEMENT PRINCIPLES AND PRACTICES.
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- 1959
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- Publication type:
- Book Review
THE EFFECTIVENESS OF PHARMACEUTICAL PROMOTION.
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- 1959
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- Publication type:
- Book Review
A NEGLECTED SOURCE OF RAILROAD PROFIT: PACKAGED TRAFFIC AND HOW TO TRANSPORT IT EFFECTIVELY.
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- 1959
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- Publication type:
- Book Review
CONJONCTURES ECONOMIQUES D'HIER, D'AUJOURD'HUI.
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- 1959
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- Publication type:
- Book Review
THE AGE OF TELEVISION.
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- 1959
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- Publication type:
- Book Review
GAMES AND DECISIONS: INTRODUCTION AND CRITICAL SURVEY.
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- 1959
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- Publication type:
- Book Review
EXPERIMENTAL DESIGNS IN INDUSTRY.
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- 1959
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- Publication type:
- Book Review
SALESMANSHIP PRACTICES AND PROBLEMS/ MODERN SALESMANSHIP: PRINCIPLES AND PRACTICES.
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- 1959
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- Publication type:
- Book Review
HOW I RAISED MYSELF FROM FAILURE TO SUCCESS IN SELLING/ HOW I SELL.
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- 1959
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- Publication type:
- Book Review
CONSUMER BEHAVIOR.
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- 1959
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- Publication type:
- Book Review
CASE IN MARKETING STRATEGY.
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- 1959
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- Publication type:
- Book Review
PRICING IN BIG BUSINESS.
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- 1959
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- Publication type:
- Book Review
INDUSTRIAL MARKETING: ARE YOU COMMITTING THESE RESEARCH SINS?
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- 1959
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- Publication type:
- Editorial
A PIONEER IN MARKETING: HAROLD H. MAYNARD.
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- 1959
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- Publication type:
- Biography
DIAGNOSIS AND PREVENTION OF THE REGRESSION FALLACIES.
- Published in:
- Journal of Marketing, 1959, v. 23, n. 4, p. 424, doi. 10.2307/1247414
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- Publication type:
- Article
A CLARIFICATION OF THE REGRESSION CONCEPT.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 421, doi. 10.2307/1247413
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- Publication type:
- Article
MEDIOCRITY IN RETAILING.
- Published in:
- Journal of Marketing, 1959, v. 23, n. 4, p. 419, doi. 10.2307/1247411
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- Publication type:
- Article
FACTORS INFLUENCING THE DEMAND FOR NEW AUTOMOBILES.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 412, doi. 10.2307/1247410
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- Publication type:
- Article
DO'S AND DON'T'S IN SELLING ABROAD.
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- Journal of Marketing, 1959, v. 23, n. 4, p. 405, doi. 10.1177/002224295902300407
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- Publication type:
- Article
TENANT-SELECTION POLICIES OF REGIONAL SHOPPING CENTERS.
- Published in:
- Journal of Marketing, 1959, v. 23, n. 4, p. 399, doi. 10.2307/1247408
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- Publication type:
- Article
WHY CONTINUED ADVERTISING IS NECESSARY: A NEW EXPLANATION.
- Published in:
- Journal of Marketing, 1959, v. 23, n. 4, p. 386, doi. 10.1177/002224295902300405
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- Publication type:
- Article