Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.Title9. CONSUMER STUDIES.AuthorsRIGGLEMAN, J. R.; BURLEY, ORIN E.AbstractThe article presents abstracts about research related to consumer studies in the field of marketing. They include "Board of Governors of the Federal Reserve System," by J. R. Riggleman and "University of Pittsburg" and "Coronet," by Orin E. Burley.SubjectsMARKETING; MARKETING research; CONSUMER research; RESEARCH; INDUSTRIES; CONSUMER behavior; BRAND name products; QUALITATIVE research; PUBLIC officersPublicationJournal of Marketing, 1950, Vol 15, Issue 2, p227ISSN0022-2429Publication typeAbstract