We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Multiple Relationships between Streaming and Linear TV: Examining Media Substitution Theory Using Big Data.
- Authors
Yamatsu, Takayuki; Lee, Sang-gil
- Abstract
With the prevalence of connected TV, streaming is replacing linear TV while expanding its functionality. To structurally explain this replacement based on functional similarity, we applied two-way fixed-effects regression to log data from 197,273 smart TVs in Japan from July 2019 to June 2022. Results showed that professional videos on demand primarily substituted linear TV's recorded viewing, dramas, and movies, whereas substitution by YouTube was broader. Catch-up streaming substituted recorded viewing while complementing viewing without recording. These multiple relationships support the applicability of media substitution theory and foreshadow that functional expansion of streaming would further contribute to linear TV's replacement.
- Subjects
JAPAN; STREAMING video &; television; TELEVISION viewing; TELEVISION viewers; NETFLIX (Web resource); AMAZON.COM Inc.; YOUTUBE (Web resource)
- Publication
Journal of Broadcasting & Electronic Media, 2023, Vol 67, Issue 4, p442
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1080/08838151.2023.2250039