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- Title
AVALIAÇÃO DA ESCALA CONSUMER STYLES INVENTORY (CSI) NO UNIVERSO FEMININO ADULTO MINEIRO.
- Authors
de Oliveira, Julia Vieira Bello; de Mesquita, Jose Marcos Carvalho; de Muylder, Cristiana Fernandes
- Abstract
The purpose of this study is the evaluation and validation of the scale Consumer Styles Inventory (CSI) established by Sproles and Kendall in 1986, already replicated in many countries. This research investigated the decision-making styles of female adult consumers of Minas Gerais. Based on a sample of 513 women at the age of 21 to 59, the data were subjected to exploratory factor analysis. The results indicate the validation of all the factors of the original scale plus the generation of a new factor that broken off from an existing one, as well as the exclusion of six sentences. Comparisons were done between the behavior of single and married women, from a new factor solution of the sample by marital status. The same nine factors were found with satisfactory rates and the same six phrases were excluded.
- Publication
Amazônia, Organizações e Sustentabilidade (AOS), 2015, Vol 4, Issue 1, p173
- ISSN
2238-8893
- Publication type
Article
- DOI
10.17800/2238-8893/aos.v4n1p173-190