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- Title
ANALYTIC SURVEILLANCE: BIG DATA BUSINESS MODELS IN THE TIME OF PRIVACY AWARENESS.
- Authors
Fernández-Manzano, Eva-Patricia; González-Vasco, María-Isabel
- Abstract
recommendation systems that help companies make accurate market predictions while also providing clients with highly personalized services. Because of this, extreme care must be taken when it comes to storing and managing personal (often highly sensitive) information. In this paper we focus on the influence of big data management in media business content platforms, mainly in well-known OTT (Over the Top) services. In addition, we comment on the implications of data management in social networks. We discuss the privacy and security risks associated with this novel scenario, and briefly comment on tools that aid in securing the privacy of business intelligence within this context.
- Subjects
BIG data; DATA mining; DATA analysis; INFORMATION technology; INFORMATION &; communication technologies
- Publication
El Profesional de la Información, 2018, Vol 27, Issue 2, p402
- ISSN
1386-6710
- Publication type
Article
- DOI
10.3145/epi.2018.mar.19