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- Title
PROMOTING THE BRAND JACOBS ON THE COFFEE MARKET.
- Authors
BOTEZ, IONELA; VENIG, ADELINA; VENIG, AURORA; PEŢ, ELENA
- Abstract
Jacobs represents the German symbol of quality coffee since the year of 1895. The brand was founded in Bremen after the name of Master Johann Jacobs. His dream was to offer his customers fresh coffee, full of the magical flavor of Alintaroma. After more than 100 years, Alintaroma Jacobs continues to delight the senses of its customers with a diverse range of products. The aim of the brand is to meet the expectations of coffee consumers in a short time and in an efficient manner.
- Subjects
BREMEN (Germany); COFFEE; BRAND name products; CUSTOMER satisfaction; COFFEE plantations
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2021, Vol 23, Issue 3, p19
- ISSN
1453-1410
- Publication type
Article