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- Title
EXPLORING CONSUMERS' ATTITUDE TOWARDS PURCHASING IN SHORT FOOD SUPPLY CHAINS.
- Authors
GIAMPIETRI, Elisa; FINCO, Adele; DEL GIUDICE, Teresa
- Abstract
This work investigates consumers' attitudes that influence the intention to buy food in Short Food Supply Chains (SFSCs), instead of conventional market chains. A review of relevant literature summarizes research concerning SFSCs' meanings and impacts. According to the Theory of Planned Behavior, a survey was carried out among university students in Italy in order to validate a pilot questionnaire and test attitudinal variables having significant effect on behavioral intention linked to SFSCs' preference. Results show that sustainability, convenience and local development play a key role in the intention that drives short chains' shopping preferences.
- Subjects
CONSUMER attitudes; FOOD supply; MARKETING research; QUESTIONNAIRES; PRINCIPAL components analysis
- Publication
Quality - Access to Success, 2015, Vol 16, p135
- ISSN
1582-2559
- Publication type
Article