We found a match
Your institution may have rights to this item. Sign in to continue.
- Title
Malaysian classes help teacher learn about advertising.
- Authors
Frith, Katherine T.
- Abstract
Recounts the author's experience when she came to Malaysia to teach advertising but ended up being taught by her Malaysian students. Journal of print advertisements kept by the students in an Advanced copy course; Independent research made by the author in her Advertising Management class; Role of the Malaysian government in the advertisement industry.
- Subjects
MALAYSIA; ADVERTISING; GOVERNMENT policy on advertising; PRINT advertising; ADVERTISING laws; ADVERTISING management
- Publication
Journalism Educator, 1987, Vol 42, Issue 2, p35
- ISSN
0022-5517
- Publication type
Article
- DOI
10.1177/107769588704200216