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- Title
The benefits of segmentation: Evidence from a South African bank and other studies.
- Authors
Breed, iDouw G.; Verster, Tanja
- Abstract
The article focuses on the use of various modelling techniques in the industry to demonstrate the benefit of segmentation in linear predictive modelling. It focuses on comparing the model performance achieved on the data sets to the performance of popular non-linear modelling techniques. It focuses on direct marketing data set from a local South African bank to improve the performance.
- Subjects
MODELS &; modelmaking; MARKET segmentation; BIG data; BANKING industry; PERFORMANCE
- Publication
South African Journal of Science, 2017, Vol 113, Issue 9/10, p49
- ISSN
0038-2353
- Publication type
Article
- DOI
10.17159/sajs.2017/20160345