Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleReexamining brand loyalty and brand awareness with social media marketing: A collectivist country perspective.AuthorsLok-Man Lee, Joseph; Yan-Lam Lau, Chammy; Wai-Ga Wong, CharlainePublicationJournal of Tourism, Heritage & Services Marketing, 2023, Vol 9, Issue 2, p3ISSN2529-1947Publication typeArticleDOI10.5281/zenodo.10539175