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- Title
Exploring the Gap between Knowledge, Attitude and Responsible Environmental Behavior Intention towards Marine Parks in Malaysia.
- Authors
Abdullah, Intan Nurdiana Wong; Bernard Lim Jit Heng; Phuah Kit Teng
- Abstract
Marine parks are protected zones that are important to maintain the marine ecosystem and it is also a well-known nature-based tourism destination. However, there are contradicting findings between the tourists' personal factors and their intention to behave in a responsible manner towards the environment that could impact the sustainability of these parks. Thus, this study aims to investigate the mediating effect of destination image between these personal attitudinal factor, environmental knowledge and responsible environmental behavior intention towards the marine park. A face-to-face survey was conducted amongst 103 tourists and results shows no differences in these factors between genders and their visit experience. However, tourists who had previously visited marine parks did indicate differences in relation to their intention to protect the environment. This empirical study concludes that destination image mediated the relationships between knowledge, attitude and behavior intention. Further implications and suggestions are provided at the end of this paper.
- Subjects
MALAYSIA; MARINE parks &; reserves; ATTITUDES toward the environment; ENVIRONMENTAL literacy; KNOWLEDGE gap theory; ECOTOURISM
- Publication
International Review of Research in Emerging Markets & the Global Economy, 2019, Vol 5, Issue 1, p1399
- ISSN
2311-3200
- Publication type
Article