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- Title
Marketing David Mamet: Institutionally Assigned Film Authorship in Contemporary American Cinema.
- Authors
Tzioumakis, Yannis
- Abstract
Discusses distinct ways motion picture distributors mobilized the authorship of director David Mamet and use it in contemporary U.S. cinema marketing. Information on the proposed relationship between the auteur as a marketing strategy for the promotion of a film and as an extratextual discursive construct; Overview of ways in which U.S. cinema film distribution companies have employed the name Mamet; Efforts of Orion Pictures to release the motion picture "House of Games," directed by Mamet.
- Subjects
UNITED States; MOTION picture distributors; FILM scriptwriting; MAMET, David, 1947-; MARKETING; AUTEUR theory (Motion pictures); HOUSE of Games (Film)
- Publication
Velvet Light Trap: A Critical Journal of Film & Television, 2006, Issue 57, p60
- ISSN
0149-1830
- Publication type
Entertainment Review
- DOI
10.1353/vlt.2006.0023