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- Title
Understanding the Link Between Environmental Attitudes and Consumer Product Usage: Measuring the Moderating Role of Attitude Strength.
- Authors
Alwitt, Linda F.; Berger, Ida E.
- Abstract
The ability of attitudes to predict behavior for an environmentally sensitive product can be enhanced by considering the attitude's strength as well as its valence. Attitude strength appears to be multi-dimensional. Some dimensions directly influence purchase intentions over and above the effect of attitude valence. Other attitude strength dimensions moderate the attitude-behavior relationship.
- Subjects
CONSUMER preferences; CONSUMER behavior -- Environmental aspects; CONSUMER attitude research; PUBLIC opinion on environmental protection; BUSINESS &; the environment; PURCHASING
- Publication
Advances in Consumer Research, 1993, Vol 20, Issue 1, p189
- ISSN
0098-9258
- Publication type
Article