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- Title
Britain's Channel 4: A TV Provider Caught Between Private Sector Funding and Its Cultural Mission.
- Authors
Bock, Gabriele; Zielinski, Siegfried
- Abstract
This article, which first appeared in Media Perspektiven 1 (1987), is published here for the first time in English. It offers an enlightening contemporary perspective, from the then German Federal Republic, on the innovation in European broadcasting which Channel 4 represented. It outlines the policy context which gave rise to the UK's fourth television channel and describes its unique, hybrid character as a commercial station funded by advertising revenue with a public service remit. It assesses the strengths and weaknesses of Channel 4's commissioning structure and identifies significant examples of its innovative programming, paying particular attention to its support for independent film. That emphasis is noteworthy since it was West German television's film-funding mechanism that provided the model on which Film on Four was based. The article recognises Channel 4's commitment to catering for minority audiences, to enabling broader access to programme-making and to commissioning work that was experimental in form and content. It is generous in suggesting that such a risk-taking cultural enterprise was only possible within the UK's mature and highly developed broadcasting ecology, but it remains cautious (perhaps presciently) of its sustainability in the expanding commercial marketplace of multi-channel television.
- Subjects
UNITED Kingdom; CHANNEL Four Television Corp.; TELEVISION programmers &; programming; TELEVISION programs for minorities; TELEVISION broadcasting; PUBLIC service television programs
- Publication
Journal of British Cinema & Television, 2014, Vol 11, Issue 4, p418
- ISSN
1743-4521
- Publication type
Article
- DOI
10.3366/jbctv.2014.0227