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- Title
Fanship and the Television Sport Viewing Experience.
- Authors
Gantz, Walter; Wenner, Lawrence A.
- Abstract
Employing a Uses and gratifications paradigm, we expected that audience experience with televised sports would vary on the basis of fanship, with fans having a qualitatively different, deeper, and more textured set of expectations and responses than nonfans. Fans were expected to respond in similar ways, regardless of gender. Telephone interviews were completed will 707 adults residing in Los Angeles and indianapolis. Fanship was operationalized using cognitive, affective, and behavioral bases. In this study, fanship made a difference, with fans clearly more invested in the viewing experience. Male and female sports fans reacted and responded in almost identical ways, although men generally were an insignificant shade more involved than women. However, since more males are fans, the televised sports viewing experience in man)' households may nor he shared, even when hushands and wives watch the same TV sports program.
- Subjects
SPORTS; SPORTS spectators; TELEVISION broadcasting; INTERVIEWING; SOCIOLOGY; SOCIAL sciences
- Publication
Sociology of Sport Journal, 1995, Vol 12, Issue 1, p56
- ISSN
0741-1235
- Publication type
Article
- DOI
10.1123/ssj.12.1.56