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- Title
Puffery and Readership Of Magazine Ads.
- Authors
Vanden Bergh, Bruce G.; Bartlett, Nan
- Abstract
Focuses on the puffery and readership of magazine advertising. Increase in the recognition of print advertising; Effects of source credibility on the believability of puffery claims; Correlation between the size of the advertisement and the increase in recognition of advertisement.
- Subjects
ADVERTISING; PRINT advertising; MAGAZINE advertising; INDUSTRIAL publicity; READERSHIP
- Publication
Journalism Quarterly, 1982, Vol 59, Issue 4, p645
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769908205900419