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- Title
Evaluation of Newspapers and Television by Blacks and Mexican-Americans.
- Authors
Tan, Alexis S.
- Abstract
The major objectives of this study were to determine how blacks and Mexican-Americans evaluated portrayals of their ethnic groups in television and newspapers and to explain variations in evaluations within each ethnic group. Although both groups were generally negative in their media evaluations, blacks were room critical than Mexican-Americans. Most Mexican-Americans, for example, felt that TV shows appeal to members of their ethnic group, a feeling not shared by blacks. Racial differences in media evaluations are explained in terms of the ethnic stratification system in the U.S. today. The study also showed that blacks who were critical of the media tended to have higher education, to be younger, and to have high self-esteem. Among Mexican-Americans, those who were younger and had high self-esteem were more of the media. These findings can best be explained by the self-esteem and ethnic identification variables. There is also evidence that blacks and Mexican-Americans were exhibiting patterns of selective exposure to TV entertainment contents. As expected, those who were critical of TV were less likely to be heavy viewers of TV entertainment than those who were not critical. Because of measurement problems, the predicted relationship between newspaper evaluations and newspaper public affairs reading was not supported.
- Subjects
UNITED States; JOURNALISM; ETHNIC groups; MASS media; RACIAL differences; MEXICAN Americans; BLACK people
- Publication
Journalism Quarterly, 1978, Vol 55, Issue 4, p673
- ISSN
0196-3031
- Publication type
Article
- DOI
10.1177/107769907805500403