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- Title
2.0 MARKETING INSTITUTION.
- Authors
Gross, Walter; Gable, Myron; Laric, Michael V.; Spencer, Ulrich M.
- Abstract
The article contains a section of abstracts regarding Marketing Institutions from various publications. Some of the articles include "Economic Feasibility Analysis for Retail Locations," by Herbert Hand, John Dunkel, and W. Palmer Sineath from the publication, the "Journal of Small Business Management;" "Retail Market Share in a Competitive Market," by Michael H. Hansen and Charles B. Weinberg from the publication, "Journal of Retailing;" and "Retail Positioning: A Multiple Discriminant Analysis Approach," by Lawrence J. Ring from the publication, the "Journal of Retailing."
- Subjects
SMALL business management; DISCRIMINANT analysis; HAND, Herbert; JOURNAL of Small Business Management (Periodical); JOURNAL of Retailing (Periodical); DUNKEL, John; SINEATH, W. Palmer; HANSEN, Michael H.; RING, Lawrence J.; MARKETING management; WEINBERG, Charles B.
- Publication
Journal of Marketing, 1980, Vol 44, Issue 2, p104
- ISSN
0022-2429
- Publication type
Abstract