Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleMARKETING RESEARCH: A SHORT COURSE FOR PROFESSIONALS.AuthorsFord, Neil M.AbstractThe article presents a review of the book "Marketing Research: A Short Course for Professionals," by Bertram Schoner and Kenneth P. Uhl.SubjectsMARKETING Research: A Short Course for Professionals (Book); SCHONER, Bertram; UHL, Kenneth P.; MARKETING literature; NONFICTIONPublicationJournal of Marketing, 1977, Vol 41, Issue 2, p138ISSN0022-2429Publication typeBook ReviewDOI10.2307/1250651