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- Title
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Authors
Howard, Marshall C.
- Abstract
The article presents legal developments in marketing related to the regulation of channels of distribution. Regarding the operating features of marketing institutions, the United States Supreme Court case "United States v. General Motors Corporation," is discussed, in which the Supreme Court ruled that the company engaged in conspiracy and restraint of trade when it attempted to prevent sales of its automobiles through discount houses. Regarding exclusive dealing arrangements and relations between buyers and sellers, the cases "Shell Oil Company v. Federal Trade Commission," and "The Firestone Tire & Rubber Company v. Federal Trade Commission," are discussed, involving illegal sales commissions and violations of the Federal Trade Commission Act.
- Subjects
UNITED States; ACTIONS &; defenses (Law); MARKETING laws; RESTRAINT of trade; MARKETING channels; TRADE regulation; UNFAIR competition; FIRESTONE Tire &; Rubber Co.; GENERAL Motors Corp.; SHELL Oil Co.; UNITED States. Supreme Court; UNITED States. Federal Trade Commission; LAW
- Publication
Journal of Marketing, 1966, Vol 30, Issue 4, p72
- ISSN
0022-2429
- Publication type
Article