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- Title
Marketing Laws and Marketing Strategy.
- Authors
Alexis, Marcus
- Abstract
If decisions of marketing managers are to be influenced by predictions based on theoretical models, it is important that the assumptions in the models be accurate. Marketeers must reformulate concepts in such models to make them empirically meaningful, as the author of this article shows.
- Subjects
MARKETING laws; MARKETING strategy; MATHEMATICAL models; DECISION making; MARKETING executives; BUTLER, Benjamin F. (Benjamin Franklin), 1818-1893; BUSINESS planning; NEW product development; STATISTICAL hypothesis testing; PROFIT maximization; PROFITABILITY; UNCERTAINTY; ECONOMICS
- Publication
Journal of Marketing, 1962, Vol 26, Issue 4, p67
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248343