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- Title
IV. REGULATION OF CHANNELS OF DISTRIBUTION.
- Authors
Brown, William F.
- Abstract
The article presents a court case pertaining to the regulation of channels of distribution. The author notes the case of Culver v. Nelson in which the operating features of marketing institutions is discussed. The case deals specifically with the respective roles of drugstores and supermarkets in the sale of drugs and vitamins.
- Subjects
ACTIONS &; defenses (Law); MARKETING channels; DISTRIBUTION (Economic theory); OPERATIONS research; DRUGSTORE laws; SUPERMARKETS; SELLING of drugs; VITAMINS; LAW
- Publication
Journal of Marketing, 1952, Vol 17, Issue 2, p199
- ISSN
0022-2429
- Publication type
Article