Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleDiscrete emotions effect on consumer evaluation and behaviour: A contextual perspective and directions for future research.AuthorsAeron, Suchi; Rahman, ZillurPublicationJournal of Consumer Behaviour, 2023, Vol 22, Issue 6, p1543ISSN1472-0817Publication typeArticleDOI10.1002/cb.2243