Back to matchesWe found a matchYour institution may have rights to this item. Sign in to continue.TitleValue creation or value destruction: Conceptualizing the experiential nature of value‐in‐use.AuthorsAbid, Muhammad Farrukh; Shamim, Amjad; Khan, Zaheen; Khan, ImranPublicationJournal of Consumer Behaviour, 2022, Vol 21, Issue 3, p583ISSN1472-0817Publication typeArticleDOI10.1002/cb.2033