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- Title
On Implicit Mode of Speech Reporting in Chinese Advertisements.
- Authors
Peng, Jianwu
- Abstract
The use of reported speech is a very important aspect of persuasion in advertisements. This paper is intended to analyze how implicit mode of reported speech is employed in the sale or marketing of products. It is argued that reported speeches in advertisements are shaped by the interplay of linguistic and non-linguistic knowledge, and their meaning can be best accounted for in the framework of knowledge-for-use. The analysis of Chinese advertisements has proved how useful implicit reporting is in enhancing persuasiveness in advertising.
- Subjects
INDIRECT discourse (Grammar); ADVERTISING; MANUFACTURED products; PERSUASION (Psychology); COMMERCIAL product marketing; CHINESE people; MARKETING
- Publication
Journal of Language Teaching & Research, 2011, Vol 2, Issue 1, p196
- ISSN
1798-4769
- Publication type
Article
- DOI
10.4304/jltr.2.1.196-200