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- Title
ASSESSMENT OF THE IMPORTANCE OF QUALITY AND PRICE FOR TRADITIONAL REGION-SPECIFIC FOODSTUFFS.
- Authors
FERENCZ, ÁRPÁD; NÓTÁRI, MÁRTA
- Abstract
Oversupply of foodstuffs on the markets of developed countries is apparently a constant experience, which can alternatively be addressed with the differentiation strategy, namely offering unique and easily distinguishable products to a target audience with matching quality and specificity needs. Niche marketing is a viable strategy for small businesses to succeed. The aim of this paper is to prove that the production of high quality local (Hungarian) traditional horticultural products can be a niche market besides the mass production. The natural and social values of the traditional region-specific products have great market potential; the optimal exploitation of this potential, however, requires the enhancement of the competitiveness of these products.
- Subjects
FOOD prices research; FOOD quality research; HORTICULTURAL product marketing; PRICING; TARGET marketing
- Publication
Agricultural Management / Lucrari Stiintifice Seria I, Management Agricol, 2014, Vol 16, Issue 2, p25
- ISSN
1453-1410
- Publication type
Article