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- Title
SATISFACTION AND CUSTOMERS LOYALTY.
- Authors
PINTEA, Florin Radu
- Abstract
The paper work is trying to explain the importance of loyal clients, satisfyed clients as the main premises that are done by the companies in order to be more efficient and to share much more clients on the market. Loyal clients are the ones that buy more, they are less senssible regarding the price, they are also the best lawyers of the brand, being this way a good saling based point of view. The start point of the paper is the fact that little money are invested in the process of clients loyalty. Big companies realoze the importance of clients loyalty and they dont want to invest resources in this key domain that allowes the company to get bigger and bigger. We all know that it is more expensive to attract and create new customers than to mentain the old ones and their advantages. The study case it is done on a very high developed aircraft companyin order to show and detail the theoretical parts that I have presented.
- Subjects
CUSTOMER satisfaction; CUSTOMER loyalty; FINANCIAL markets; STOCKHOLDERS; ECONOMIC efficiency
- Publication
Quality - Access to Success, 2014, p32
- ISSN
1582-2559
- Publication type
Article